Large as Life by Publishers Weekly

April 5, 2011 19:19 by Bradi

" The words "large-print publishing" may never conjure visions of high-profile auctions with houses battling over million-dollar deals that set the heart pounding and the eyes gleaming, but most publishers in the category say that's just fine. In fact, the relative stability of the large-print format has traditionally been a major selling point in a tumultuous industry," begins Publishers Weekly’s article on large print, titled Large as Life. Numerous librarians and publishers are interviewed regarding the library market for large print, as well as the future of large print in relation to emerging and growing e-book markets.

“There's still a question of how workable e-readers are as a solution for readers in need of larger font sizes. While Hachette's Goff says "the ability to effortlessly bump up font sizes" has been a new challenge, he thinks the large-print format will remain viable as the population of baby boomers and seniors continues to swell. That's a point worth making, as statistics from the Administration on Aging show that in 2009 there were 39.6 million people 65 or older in the U.S., a number that will jump to 72.1 million by 2030.”

"’If you enlarge the type on a Kindle to 16 point, you'll only get three to four words per line, which is certainly not conducive to an enjoyable reading experience," says Center Point's Hull. "Though it's true that seniors are purchasing digital readers, most still prefer to read the bound paper editions.’"

To read the full article, visit http://www.publishersweekly.com/pw/print/20110404/46708-large-as-life-large-print-publishing-in-2011.html?page=1


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