ZENOBIA (Large Print)
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Our Price: US$19.99
Volume(s): 1
Format Details: 16pt, Verdana
ISBN(s): 9781442953192
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Editorial Reviews
• “…shows us the essence of what it takes for a company to change. It tells a story that matters for leaders at all levels.” —Marshall Goldsmith, author of What Got You Here Won’t Get You There
• “…a very human fable about a very important subject.” —Jon Katzenbach, author of Real Change Leaders
• “There’s nothing like a good story to inspire, teach, fire up imagination, and stir your spirit. Zenobia is a fine story that does all this and more…” —BJ Gallagher, coauthor of A Peacock in the Land of Penguins
About the Book
Zenobia: The Curious Book of Business is designed to take you on an adventure - to transport you to a place where even the most crumbling structures and stubborn personalities are transformed by the enthusiasm, conviction, and courage of the story's heroine. What is strange here will quite quickly become familiar. It will, we hope, inspire you to change the way you view your own world of work - to take what already is and transform it into what must be. For only the creative and the courageous can lead change. Only passion can turn ruin into rightness and transform work itself into something more like fun. Zenobia is a mythical place, a place where the heroine's adventure becomes a pathway to success for others. It is, as well, a mystical place - a place that reminds us all that one's own success can be achieved only when others succeed as well. Curious indeed.
About the Author
Matthew Emmens began his career in international pharmaceuticals with Merck & Co., Inc., in 1974. There he held a wide range of sales, marketing, and administrative positions before volunteering in 1992 to help establish Astra Merck, the joint venture between Merck and Astra AB of Sweden. He later became president and chief executive officer. In 1999 he joined Merck KGaA and established EMD Pharmaceuticals, the company's U.S. prescription pharmaceutical business. Subsequently, he was promoted to president of the global prescription business and lived in Germany. In 2003, he joined Shire Pharmaceuticals as chief executive officer and member of the board. As CEO of Shire, Emmens has engineered an extraordinary revitalization, transforming Shire into one of the top specialty pharmaceutical companies in the world in just a few years' time.