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Cover Image: The She Spot (Large Print)
The She Spot (Large Print)
Why Women are the Market for Changing the World—And How to Reach the m
by Lisa Chen
Publisher Berrett-Koehler Publishers
Published on: 12 March 2009
Categories Business & Economics
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Our Price: US$25.99
 

Volume(s): 1
Format Details: 16pt, Verdana
ISBN(s): 9781442966277
Editorial Reviews

• “…absorbing and provocative…guarantees the reader will see gender, politics and the marketplace in a new and clearer light.” —Naomi Wolf, author of The End of America: Letter of Warning to a Young Patriot
• “…wise, savvy…” —Eli Pariser, Executive Director, MoveOn.org Political Action
• “…an actionable guide…A must read!” —Lisa Johnson, author of Mind Your X’s and Y’s

About the Book
The really cool thing about this book is that Lisa and Lisa are showing us a way that we just might be able to save the planet. By marshalling the forces of loyalty, connectedness, empathy, and the desire to make our purchase dollars count for something good, we just might be able to persuade business to increase investments in cleaning up the mess we've created for future generations. To me, that is the most important message of this book, as well as my own. As my late friend Anita Roddick used to say: ''Anyone who thinks they are too small to make a difference has never been in bed with a mosquito.'' - with both nature and ourselves. I am honored and humbled to introduce this superb and inspiring book, and am grateful to the authors for their hopeful contribution.
About the Author
Lisa Witter is the chief operating officer of Fenton Communication, where she heads the firm's practice in women's issues and global affairs. Her clients include Women for Women International, Global Fund for Women, Women's Funding Network, MoveOn.org, William and Flora Hewlett Foundation, Harvard School of Public Health, and American Medical Association.
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