The really cool thing about this book is that Lisa and Lisa are showing us a way that we just might be able to save the planet. By marshalling the forces of loyalty, connectedness, empathy, and the desire to make our purchase dollars count for something good, we just might be able to persuade business to increase investments in cleaning up the mess we've created for future generations. To me, that is the most important message of this book, as well as my own. As my late friend Anita Roddick used to say: ''Anyone who thinks they are too small to make a difference has never been in bed with a mosquito.'' - with both nature and ourselves. I am honored and humbled to introduce this superb and inspiring book, and am grateful to the authors for their hopeful contribution.