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Heyday Books



History and Mission

Mission Statement
Since its founding in 1974, Heyday Institute has occupied a unique niche in the publishing world, specializing in books and other educational projects that foster an understanding of the history, literature, art, environment, social issues, and culture of California and the West. We are a 501(c)(3) nonprofit organization serving a wide range of people and audiences, with a commitment to providing a platform for writers, poets, artists, scholars, and storytellers who help keep California’‘s diverse literary legacy alive. Our core mission is to deepen people’‘s awareness of the cultural, natural, literary, and historic resources of California, through publication, events, and other media.

Heyday Institute publishes more than twenty titles and sponsors more than a hundred events a year in the following areas:

• California Indian Publishing
• Asian American Art and Literature
• Latino Art and Literature
• California Legacy Series
• Heyday Kids
• Poetry and Literature
• Great Valley Books
• San Francisco Bay Area
• Sierra Nevada and Foothills
• Inland Empire

History of Heyday

For over three decades, Heyday Books has celebrated the culture and history of California through its publications. Heyday’‘s thirtieth anniversary in 2004 marked a great change for Heyday Books: the independent publisher merged with its nonprofit wing, Clapperstick Institute, to become Heyday Institute, completing its transition to a full-fledged 501(c)(3) nonprofit enterprise.

Malcolm Margolin founded Heyday Books in 1974 when he wrote, typeset, designed, and distributed East Bay Out, a quirky, personal, affectionate guide to the natural history of the hills and bay shore around Berkeley and Oakland. Today, Heyday’‘s fifteen employees work with zest, creativity, integrity, and a sense of adventure to produce about two dozen books a year. In these past thirty-plus years, Heyday has published over one hundred books and launched two successful magazines, News from Native California and Bay Nature, and the company has taken a lead role in dozens of prominent public education programs throughout the state.

The Ohlone Way, which Margolin wrote in 1978, was included on the San Francisco Chronicle’‘s list of the top one hundred Western nonfiction books of the twentieth century and has been described by critic Pat Holt as a "mini-classic." Margolin’‘s research for the book deepened his interest in California Indian history and culture. Numerous titles in Heyday’‘s catalog reflect this enduring interest, as does News from Native California, Heyday’‘s quarterly magazine dedicated to California Indian culture.

Heyday Books covers a wide range of other topics with the same kind of thoroughness and commitment to quality that it invests in California Indian subjects. Anthologies of poetry, literature, and nonfiction writing encourage a variety of California voices to tell the state’‘s fascinating story. Examples of such collections are California Poetry and California Uncovered. Other books, including Under the Fifth Sun: Latino Literature from California, Only What We Could Carry, and The Dirt Is Red Here, chronicle histories of California’‘s diverse ethnic communities. Bear in Mind, The Raccoon Next Door, The Life of an Oak, and other natural history titles encourage the appreciation of California ecology in readers of all ages. Compilations of fine art and photography, including Drawn West, Dream Songs and Ceremony, and At Work: The Art of California Labor show original views of California through the lens of its artists. Working with Santa Clara University to create the California Legacy project, Heyday has also revived a number of out-of-print classics, such as Mark Twain’‘s San Francisco, The Shirley Letters, California: A Study of American Character, and El Dorado: Adventures in the Path of Empire.

Heyday continues to discover, nurture, and release into the world objects of depth, true value, and beauty. We have greatly strengthened and grown the Great Valley Books imprint, which promotes wide appreciation of the diverse Central Valley. The years to come will also show Heyday’‘s renewed commitment to publishing quality children’‘s literature with a regional focus, under the Heyday Kids banner. Under the California Legacy series, Heyday recently released a line of essential writings by some of California’‘s most important authors, including William Saroyan, John Muir, and Mary Austin.

We will also continue to work with prominent creative institutions throughout the state, such as UC Berkeley’‘s Bancroft Library, the California Historical Society, the California Council for the Humanities, the California Academy of Sciences, the Oakland Museum of California, and the Japanese American National Museum.

In addition to the books we produce, Heyday organizes and sponsors author events throughout the state. To find out more about the lectures, book signings, readings, and panel discussions during this exciting year, be sure to check out our Upcoming Events listings. Don’‘t miss these opportunities to meet our authors, hear about our newest titles, and learn about the incredible places, individuals, and cultures that have shaped this great state over hundreds of years.
Books By Heyday Books
This section contains 1 books
Grassroots Philanthropy
Grassroots Philanthropy


US$ 32.99