<b>Deliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter.</b><br/><br/>Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators-regardless of their purpose or position-know their points, have true points, or even understand what a point is, rendering themselves pointless.<br/><br/>In this expanded second edition of the bestselling <i>Get to the Point!</i>, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age. <br/><br/>The new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart.<br/><br/>Using his trademark encouraging and often humorous voice, Schwartzberg helps you:<br/><br/>*<b>Understand the Power of Points:</b> Learn how points outperform topics, themes, and observations.<br/>*<b>Identify and Elevate Your Key Points:</b> Create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications<br/>*<b>Distill Complex Ideas:</b> Transform complicated concepts into crystal-clear messages.<br/>*<b>Boost Leadership Perceptions:</b> Enhance impressions of competence and confidnce.<br/>*<b>Hook Audiences:</b> Start and finish with compelling openings and closings.<br/>*<b>Tell Impactful Stories:</b> Use stories, examples, and data in a way that highlights your points, not distract from them.<br/>*<b>Conquer Public Speaking Jitters:</b> Use proven techniques to stay calm and in control<br/>*<b>Leverage AI Tools:</b> Use artificial intelligence to support-not replace-effective communication<br/>*<b>Avoid Common Pitfalls:</b> Sidestep the landmines that derail most communicators.<br/><br/>Whether you're a C-suite executive, salesperson, scientist, or student, <i>Get to the Point!</i> is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.<br/><br/>Don't just share ideas and make an impression. Champion your points and make a difference!