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    The Fourth Wave
    The Fourth Wave
    Business in the 21st Century
    Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens foresee a ''fourth wave,'' an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change.<br/>The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship; who define their assets as ideas, information, creativity, and vision; and who strive for seamless boundaries between work and private lives for all employees.<br/>
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    US$ 28.99









    Book Author
    Herman Maynard and Susan E. Mehrtens
    Genre Business & Economics
    Binding
    PERFECT BINDING (PAPERBACK)
    Format
    Large Print 16 Pt Edition (Standard Large Print)
    ISBN
    9781459634060
    Publisher
    Berrett-Koehler Publishers
    Age Range
    General
    Approximate delivery

    Up to 20 business days (?)

    Publication Date
    19-Jan-2012

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