The no-bullsh*t guide to all things PR, social media, business and building your brand
She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'<br/>Helen McCabe, Digital Content Director, Nine<br/><br/>'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'<br/>Jackie O, Radio Personality, KIIS Network<br/><br/>'As the saying goes, ''If you want something done, ask a busy person'', or just ask Roxy! When the totally tenacious PR and brand-building expert delivers her industry-insider advice, you listen. If you're growing your own brand, or you're a budding PR dynamo, Roxy's Little Black Book of Tips & Tricks might just become your bible.' <br/>Emily Taylor, Editor, <i>InStyle</i> <i>Australia</i> <br/><br/><i>The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's </i><i>that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work.</i><br/><br/>Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she's passing on her best business advice, tips and tricks in a handsome handbag-sized volume that's perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz, <i>Roxy's Little Black Book of Hints & Tips </i>is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.