Positioning statement: Follow the journey from A to Vegan of one of the world's biggest(!) vegan bloggers and learn what the V-word really means - and why it matters.
Sean O'Callaghan speaks directly to a large (and growing) online vegan community. FatGayVegan.com has over 500,000 unique readers a year and a growing social media following: 30k Facebook, 37k Instagram, 21k Twitter.
Fat Gay Vegan runs vegan beer festivals in London, Sheffield, Manchester and Glasgow. His Vegan Christmas market had 4,500 visitors, sold out within two hours, and has expanded into a monthly fixture in London in 2017.
Sean is well connected with major vegan personalities, including Isa Chandra Moskowitz (Isa Does It), Bryant Terry (The Inspired Vegan, Vegan Soul Kitchen, Afro-Vegan), Chloe Coscarelli (Chloe's Kitchen and winner of Cupcake Wars), and Fran Costigan (the US Vegan Pastry queen).
Easy recipes and junk food ideas in each chapter, to show simple ways to start out (and even pig out!) with veganism.
Fat Gay Vegan is exactly what he says in the name - he's fat, he's gay and he's vegan. But for a word that's grown so popular, what does being vegan actually mean?
Veganism has grown hugely in the last decade, but is surrounded by questions of ethics, of community, of celebrity food fads and spurious health claims. For the last seven years, Fat Gay Vegan has been a voice that cuts through the fuss and the fads. Now, he brings together his story with those of others to answer to the questions both vegans and non-vegans alike might have:
Why should I be vegan in the first place?
Does not being vegan mean I'm a bad person?
What should my friends and family do... and are they bad people?
Do I need to be a gym bunny to be worthy of veganism? (answer: no)
Can I still eat junk food if I'm vegan? (answer: definitely yes!)
In Sean's own words: When a wave of realisation swamps you and you come to learn how incredibly simple and sensible choosing veganism is, you'll have me sitting up there in your head like a friendly, fat uncle whispering, ''I knew you could do it.'' The day will arrive when you proclaim, ''Hey, if that fat gay guy can do it, so can I!''
Packed with personal stories and non-preachy advice, this is a compassionate, no-nonsense guide to veganism from one of the community's biggest celebrities.