<i>''Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.''</i> - David Suzuki In recent years, McDonalds have painted their famous golden arches green, while Richard Branson has funnelled money into renewable energy. But are these newly ''climate - friendly'' companies and brands really as green as they claim to be? In <i>Greenwash</i>, Guy Pearse peeks behind the fac?ade of global corporations and public figures - and what he finds will shock you. Like <i>Fast Food Nation</i> and <i>No Logo</i> before it, <i>Greenwash</i> exposes corporate deceit, allowing customers to see past the seductive advertising and confront the uncomfortable truth: that the corporate ''green revolution'' is an illusion. The world's biggest polluters use a few heavily promoted green products to hide their growing carbon footprint. In Pearse's fascinating investigation, nothing is sacred and no one is safe: not the Toyota Prius, not the World Wildlife Fund, not Oprah, not even Earth Hour. <i>Greenwash</i> is an entertaining and practical book that will help consumers pick the truly green businesses from the greenwash and demand a higher environmental standard from the corporate world.