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    The Hard Sell
    The Hard Sell
    The Tricks of Political Advertising
    In The Hard Sell, creative director Dee Madigan uses her trademark humour and down - to - earth approach to unveil the world of political advertising. Drawing on real - life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:<br/>How political ads are designed to work; Who are they designed to work on; How we pay for them; Why we make so many negative ads; How personal is too personal; How spin works, particularly in an election campaigns; How to make messages cut through the cynicism; How politicians use journos who use politicians who use journos; The gendered nature of it all. And finally, what happens when it all turns to sh•t! Dee is candid about the tricks of the trade and the lessons that can be learnt.
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    AU$ 34.99











    Book Author
    Dee Madigan
    Genre Business & Economics , Politics & Government
    Binding
    PERFECT BINDING (PAPERBACK)
    Format
    Large Print 16 Pt Edition (Standard Large Print)
    ISBN
    9781459684164
    Publisher
    Melbourne University Press
    Age Range
    General
    Approximate delivery

    Up to 20 business days (?)

    Publication Date
    27-Aug-2014

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