ReadHowYouWant

    View Cart Book has been added to your cart.
    BestSeller
    This Little Kiddy Went to Market
    This Little Kiddy Went to Market
    The Corporate Capture of Childhood
    This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyper consumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It begins by analysing school reforms in English-speaking nations - such as the UK, North America, Australia and New Zealand - and uncovers the ways in which business coalitions have persuaded governments to turn schools into competing business enterprises which suit corporate ends rather than the interests of their children.
    Read more Show less

    AU$ 44.99











    Book Author
    Sharon Beder
    Genre Business & Economics , Social Science , Language & Linguistics
    Binding
    PERFECT BINDING (PAPERBACK)
    Format
    Large Print 16 Pt Edition (Standard Large Print)
    ISBN
    9781459604995
    Publisher
    UNSW Press
    Age Range
    General
    Approximate delivery

    Up to 20 business days (?)

    Publication Date
    06-Oct-2010

    Related Books





    in purchased.