Cindy Ventrice is a management consultant and workshop leader with over 20 years of experience. Through her company, Potential Unlimited, she helps organizations improve performance by improving work relationships. She has been very active in the American Society for Training and Development, serving for five years on the board of the Silicon Valley Chapter and as chapter President in 2003. Her strong understanding of technology provided Cindy with an opportunity to work on many diverse projects including: developing bakery production and real estate management systems, and setting up job-costing, inventory tracking, payroll processing, and point of sale systems. Over time, she had the opportunity to work in a wide range of industries including: technology, nonprofit, government, health care, manufacturing, trade, service, education, and tourism, developing a comprehensive understanding of business operations. With each project, Cindy had a chance to observe and learn, firsthand, about employee loyalty and motivation. She began to see a correlation between project success and the way employees are treated, and eventually developed a project management course that focused less on scheduling and resource management and more on the cooperative and collaborative elements of effective project management. Slowly, she moved away from technology-based solutions and towards people-based solutions.