David Keefe operates his own health consultancy business and has qualifications in athletics coaching, fitness, massage therapy, reiki, qi gong and journalism. He also follows a Zen practice in his own life and is currently completing his Diploma in Counselling. As part of his fitness work, he is the strength and fitness conditioner of the national-title-winning Presbyterian Ladies’ College first rowing team and it was through his work with these girls that he first developed the techniques for mental calm, clarity and relaxation outlined in Coolmind. He is now looking to roll out a ‘Coolmind’ program in NSW schools, with PLC being his first candidate. Plans for a commercial/business program are also being developed.