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    Hello, My Name Is Awesome
    Hello, My Name Is Awesome
    How to Create Brand Names That Stick
    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the ''so bad she gave them an award.'' Alexandra Watkins is not afraid to name names. 
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    NZ$ 23.99









    Book Author
    Alexandra Watkins
    Genre Business & Economics
    Binding
    PERFECT BINDING (PAPERBACK)
    Format
    Large Print 16 Pt Edition (Standard Large Print)
    ISBN
    9781459683679
    Publisher
    Berrett-Koehler Publishers
    Age Range
    General
    Approximate delivery

    UP TO 30 DAYS (?)

    Publication Date
    15-Sep-2014

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