A young sociologist shows readers how to reach personal fulfillment using the same strategies that power Silicon Valley's greatest startups. As an entrepreneur, Anna Akbari learned that one of the best things about startups is their ability to ''pivot'' quickly-basically a euphemism for failing and starting over. And she quickly found that personal success is no different. Creating meaningful fulfillment is not just about setting goals; it requires hustle, heart, and some clever hacks. Happiness demands rigor and daily maintenance-far beyond a few positive affirmations. Like any Silicon Valley startup, the business of life is not as glamorous as its Instagram account would make it seem. So what do you do when planning is not an option? When control is out of your reach? You isolate the small stuff, experiment constantly, and see what sticks. The road may be bumpy, but the ride is infinitely more enjoyable. Living a startup life is about maximizing flexibility and measuring ongoing results, not avoiding failure or reaching one particular end goal. It's about embracing defeat, analyzing it, and failing up. After all, it's often the stumbles that pave the way for real happiness.