Jakub, Bruno Roche and Jay
Bruno Roche has been the chief economist of Mars, Inc., since 2006 and leads Catalyst, a global thought leadership capability and internal think tank for Mars, Inc., where these ideas were first proposed. Roche also is part of the World Economic Forum. Jay Jakub is the senior director of external research at Mars, Inc./Catalyst. He joined the Catalyst corporate think tank in 2007 and coleads with Roche this pioneering new business model initiative. He is also the author of Spies and Saboteurs.