Written by one of the world's best - known speakers - over 2 million people have heard Brian Tracy speak and over 1.5 million have purchased his audio and video programs - Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30 - year career. Each of these strategies is time - and field - tested to boost sales and ensure success. Using his personal story as a springboard, Tracy emphasizes the importance of thinking seriously and consistently about the goal and how to achieve it; the necessity of selling optimism along with a good product; and recognizing how crucial high self - esteem is to success. Offering readers a wealth of practical, proven advice on becoming top - notch in the field, the book's chapters include ''Become Brilliant on the Basics'' and ''Use Educational Selling with Every Customer.''