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    Get to the Point!
    Get to the Point!
    Sharpen Your Message and Make Your Words Matter
    Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
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    UK£ 21.99









    Book Author
    Joel Schwartzberg
    Genre Business & Economics
    Binding
    PERFECT BINDING (PAPERBACK)
    Format
    Large Print 16 Pt Edition (Standard Large Print)
    ISBN
    9781525259111
    Publisher
    Berrett-Koehler Publishers
    Age Range
    Not Rated
    Approximate delivery

    10 - 15 Days (?)

    Publication Date
    16-Oct-2017

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