Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it's something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture's direction.<br/>For years, students have told Cohan that the seminal business strategy guide, Michael Porter's Competitive Strategy, was too big - company focused. So Cohan - who once worked with Porter - has written the first business strategy book to address start - ups' very different challenges.<br/>Cohan focuses on six key start - up choices - setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change - explaining the unique rules start - ups must follow. For example, when setting goals, large corporations try to maximize their long - term return on equity, but resource - poor start - ups have to plan by setting a series of short - term goals - and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well - fed companies can invest substantial time and capital before ever launching a product, but hungry start - ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they'll starve to death.<br/>For each of these six areas, Cohan provides a decision - making approach and lively case studies of what actual entrepreneurs have done. He extracts hard - hitting lessons not only for start - ups but also for investors and even established companies. Hungry Start - up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.<br/>